Brand Partner™
A brand identity that makes your first clients say yes, without wondering whether you're legit.
Sound familiar?
Your pitch is solid. So is your product. But your deck looks amateurish, and investors have doubts before they reach slide 3.
You know you get one chance to make a first impression, in front of an investor, a client or a jury. And yet you're not sure about your own visual identity.
40 to 60 hours a month wrestling with Canva. You know it's a waste of time, the result still looks cheap, and you keep tweaking anyway.
Your pitch is a few weeks away. You're about to blend into a sea of identical decks while the startup with the sharp brand gets all the attention.
You've tried Fiverr. You've downloaded free templates. You've tinkered until 2am. Nothing looks professional, so you tell yourself: "I'll fix it after we raise."
“While you're fiddling with your logo, your competitors are pitching with an identity that stands out, and closing the deals you're missing.
Who am I?
I'm Maxime Breynat, a brand designer specialized in brand identities for tech startups.
In 5 years, I've explored brand design from every angle.
A family of professional dancers: I made websites, logos and posters for their shows.
I was designing visual identities before I knew the word "branding".
I learned that design with impact comes from creativity meeting business strategy.
412% growth: from 179 to 916+ users across 30 ENGIE entities.
100+ projects adopting it, with brand consistency at scale.
20+ events and training sessions, rated 8.9/10.
An ambassador program with 20+ ambassadors recruited.
Public documentation on engie.design, now the group's reference.
€29,000 in revenue within a few months.
726% more Instagram reach for hospitality clients.
183% organic follower growth by tracking creative performance.
15+ freelancers recruited and coordinated on custom projects.
30% shorter timelines thanks to standardized processes.
Brand designer for clients during my studies.
I learned to deliver on quality and on time.
B2B Facebook Ads campaigns with A/B testing at Kinome.
Dozens of conversion-focused pieces of content.
Strategic partnerships set up.
In 5 years, I've done things I once thought were out of reach.
- Founded a mentoring platform for entrepreneurs, which got incubated.
- Became a design teacher at Web School Factory at 28.
- Led the Friends of Figma Marseille chapter, 71+ members.
- Co-wrote a book with other experts, the "Practical Guide to Communities".
- Earned the trust of established clients: ENGIE, Figma, OvinAlp, EDF…
16+ companies have trusted me with their brand
Brand Partner™ is for you if…
You're a founder raising your seed round, and your deck looks amateur next to the VCs' portfolio companies.
You're the CMO of a scale-up, but your Canva branding makes you look like an amateur. You're losing deals because of your image, not your product.
You're a CEO closing B2B clients, and procurement doubts your credibility the moment they see your branding.
You're a program manager at an incubator, and half your cohort wastes time on the same Canva templates.
You're a CTO or product manager. Your product is solid, but you can't stand out from competitors, so you end up competing on features instead of positioning.
Brand Partner™ is not for you if…
You already have an in-house design team handling your branding, and it works well.
You just want a logo in 48 hours, no strategy involved.
You don't want to take part in strategy workshops, and you expect a designer to guess your vision without you ever signing off on anything.
You think branding is bullshit. Only the product matters, and visual identity won't convince investors or clients.
You want unlimited changes for 6 months and a designer on call 24/7.
Selected Work
The Brand Partner™ method.
Foundations and brand strategy
- A Notion project space that gathers all your documents.
- An in-depth look at your business, personas and competitors.
- A brand strategy workshop to define vision, mission, values and brand personality.
- Detailed audience profiles and a clear differentiation strategy.
- A brand strategy summary that will guide every creative decision.
Goal: Lay the strategic foundations of your brand, the DNA that sets you apart, so you can pitch your first clients with credibility.
Meeting time: Kickoff call and strategy workshop: 2 hours
Art direction
- 4 moodboards: 2 competitor directions to avoid and 2 possible art directions.
- A presentation deck recapping your foundations, with a visual competitive analysis.
- Key insights about your audience and your positioning.
- A call to present the two proposed visual worlds.
- Sign-off on the creative direction that sets you apart from generic identities.
Goal: Agree clearly on the visual world that will catch prospects' and investors' attention at first glance.
Meeting time: Direction presentation call: 1 hour
Identity design
- Your logos (primary, secondary, symbol) and distinctive brand elements.
- Your color palette and typography (main and secondary).
- Custom visual elements: illustrations, icons, patterns.
- Complete brand guidelines with clear usage rules.
- Ready-to-use social media templates and profile assets.
Goal: Build a complete, consistent, professional identity system you can use right away in your pitches and communications.
Meeting time: Checkpoint: 1 hour
Final touches and delivery
- A final presentation deck explaining every creative choice.
- A call to present the complete identity and how to use it.
- Your feedback, with 2 rounds of changes included.
- All final and source files in your Notion portal.
- A closing call so you can use your brand on your own, day to day.
Goal: Hand you a ready-to-use brand identity, so you can pitch with impact and close your first deals without depending on a designer.
Meeting time: Final presentation call: 1h30 in total
They took the leap.
Founder Esprit Pilates
Maxime guided me through creating my new Pilates Reformer studio and the result was perfect. He demonstrated excellent listening skills and remarkable attention to detail in the logo design. My clients absolutely love it.
Founder Studio VDanse
Maxime has been supporting me for years with the brand and communication strategy for my dance school. The visual identity has been in use for 5 years now, both physically and digitally, and has helped us achieve a 75% increase in new members.
Founder NeuroQuest
He restructured our entire brand strategy based on our first deck. We finally have a consistent message that sets us apart from our competitors.
Founder Kalimaât
One word to describe Maxime's work: "Superb". I never could have imagined that such a simple logo would have so much impact. My partner and the other project stakeholders were very satisfied with the result.
Founder Jayprod
We spent hours on Canva trying to do our branding. In the end, we wasted time and didn't test our product enough. This helped us see things more clearly and allowed us to move forward with more critical tasks.
Digital Content Creator
Whether it's branding, digital strategy, or content creation, Maxime is responsive and has good vibes, making every collaboration enjoyable. What more could you ask for? A complete partner who listens and can adapt quickly.
Founder Quarter
With a tight budget, he prioritised the essentials. It's well worth the investment.
Founder Esprit Pilates
Maxime guided me through creating my new Pilates Reformer studio and the result was perfect. He demonstrated excellent listening skills and remarkable attention to detail in the logo design. My clients absolutely love it.
Founder Studio VDanse
Maxime has been supporting me for years with the brand and communication strategy for my dance school. The visual identity has been in use for 5 years now, both physically and digitally, and has helped us achieve a 75% increase in new members.
Founder NeuroQuest
He restructured our entire brand strategy based on our first deck. We finally have a consistent message that sets us apart from our competitors.
Founder Kalimaât
One word to describe Maxime's work: "Superb". I never could have imagined that such a simple logo would have so much impact. My partner and the other project stakeholders were very satisfied with the result.
Founder Jayprod
We spent hours on Canva trying to do our branding. In the end, we wasted time and didn't test our product enough. This helped us see things more clearly and allowed us to move forward with more critical tasks.
Digital Content Creator
Whether it's branding, digital strategy, or content creation, Maxime is responsive and has good vibes, making every collaboration enjoyable. What more could you ask for? A complete partner who listens and can adapt quickly.
Founder Quarter
With a tight budget, he prioritised the essentials. It's well worth the investment.
Founder Esprit Pilates
Maxime guided me through creating my new Pilates Reformer studio and the result was perfect. He demonstrated excellent listening skills and remarkable attention to detail in the logo design. My clients absolutely love it.
Founder Studio VDanse
Maxime has been supporting me for years with the brand and communication strategy for my dance school. The visual identity has been in use for 5 years now, both physically and digitally, and has helped us achieve a 75% increase in new members.
Founder NeuroQuest
He restructured our entire brand strategy based on our first deck. We finally have a consistent message that sets us apart from our competitors.
Founder Kalimaât
One word to describe Maxime's work: "Superb". I never could have imagined that such a simple logo would have so much impact. My partner and the other project stakeholders were very satisfied with the result.
Founder Jayprod
We spent hours on Canva trying to do our branding. In the end, we wasted time and didn't test our product enough. This helped us see things more clearly and allowed us to move forward with more critical tasks.
Digital Content Creator
Whether it's branding, digital strategy, or content creation, Maxime is responsive and has good vibes, making every collaboration enjoyable. What more could you ask for? A complete partner who listens and can adapt quickly.
Founder Quarter
With a tight budget, he prioritised the essentials. It's well worth the investment.
Founder Esprit Pilates
Maxime guided me through creating my new Pilates Reformer studio and the result was perfect. He demonstrated excellent listening skills and remarkable attention to detail in the logo design. My clients absolutely love it.
Founder Studio VDanse
Maxime has been supporting me for years with the brand and communication strategy for my dance school. The visual identity has been in use for 5 years now, both physically and digitally, and has helped us achieve a 75% increase in new members.
Founder NeuroQuest
He restructured our entire brand strategy based on our first deck. We finally have a consistent message that sets us apart from our competitors.
Founder Kalimaât
One word to describe Maxime's work: "Superb". I never could have imagined that such a simple logo would have so much impact. My partner and the other project stakeholders were very satisfied with the result.
Founder Jayprod
We spent hours on Canva trying to do our branding. In the end, we wasted time and didn't test our product enough. This helped us see things more clearly and allowed us to move forward with more critical tasks.
Digital Content Creator
Whether it's branding, digital strategy, or content creation, Maxime is responsive and has good vibes, making every collaboration enjoyable. What more could you ask for? A complete partner who listens and can adapt quickly.
Founder Quarter
With a tight budget, he prioritised the essentials. It's well worth the investment.
Founder Esprit Pilates
Maxime guided me through creating my new Pilates Reformer studio and the result was perfect. He demonstrated excellent listening skills and remarkable attention to detail in the logo design. My clients absolutely love it.
Founder Studio VDanse
Maxime has been supporting me for years with the brand and communication strategy for my dance school. The visual identity has been in use for 5 years now, both physically and digitally, and has helped us achieve a 75% increase in new members.
Founder NeuroQuest
He restructured our entire brand strategy based on our first deck. We finally have a consistent message that sets us apart from our competitors.
Founder Kalimaât
One word to describe Maxime's work: "Superb". I never could have imagined that such a simple logo would have so much impact. My partner and the other project stakeholders were very satisfied with the result.
Founder Esprit Pilates
Maxime guided me through creating my new Pilates Reformer studio and the result was perfect. He demonstrated excellent listening skills and remarkable attention to detail in the logo design. My clients absolutely love it.
Founder Studio VDanse
Maxime has been supporting me for years with the brand and communication strategy for my dance school. The visual identity has been in use for 5 years now, both physically and digitally, and has helped us achieve a 75% increase in new members.
Founder NeuroQuest
He restructured our entire brand strategy based on our first deck. We finally have a consistent message that sets us apart from our competitors.
Founder Kalimaât
One word to describe Maxime's work: "Superb". I never could have imagined that such a simple logo would have so much impact. My partner and the other project stakeholders were very satisfied with the result.
Founder Esprit Pilates
Maxime guided me through creating my new Pilates Reformer studio and the result was perfect. He demonstrated excellent listening skills and remarkable attention to detail in the logo design. My clients absolutely love it.
Founder Studio VDanse
Maxime has been supporting me for years with the brand and communication strategy for my dance school. The visual identity has been in use for 5 years now, both physically and digitally, and has helped us achieve a 75% increase in new members.
Founder NeuroQuest
He restructured our entire brand strategy based on our first deck. We finally have a consistent message that sets us apart from our competitors.
Founder Kalimaât
One word to describe Maxime's work: "Superb". I never could have imagined that such a simple logo would have so much impact. My partner and the other project stakeholders were very satisfied with the result.
Founder Esprit Pilates
Maxime guided me through creating my new Pilates Reformer studio and the result was perfect. He demonstrated excellent listening skills and remarkable attention to detail in the logo design. My clients absolutely love it.
Founder Studio VDanse
Maxime has been supporting me for years with the brand and communication strategy for my dance school. The visual identity has been in use for 5 years now, both physically and digitally, and has helped us achieve a 75% increase in new members.
Founder NeuroQuest
He restructured our entire brand strategy based on our first deck. We finally have a consistent message that sets us apart from our competitors.
Founder Kalimaât
One word to describe Maxime's work: "Superb". I never could have imagined that such a simple logo would have so much impact. My partner and the other project stakeholders were very satisfied with the result.
Founder Jayprod
We spent hours on Canva trying to do our branding. In the end, we wasted time and didn't test our product enough. This helped us see things more clearly and allowed us to move forward with more critical tasks.
Digital Content Creator
Whether it's branding, digital strategy, or content creation, Maxime is responsive and has good vibes, making every collaboration enjoyable. What more could you ask for? A complete partner who listens and can adapt quickly.
Founder Quarter
With a tight budget, he prioritised the essentials. It's well worth the investment.
Founder Jayprod
We spent hours on Canva trying to do our branding. In the end, we wasted time and didn't test our product enough. This helped us see things more clearly and allowed us to move forward with more critical tasks.
Digital Content Creator
Whether it's branding, digital strategy, or content creation, Maxime is responsive and has good vibes, making every collaboration enjoyable. What more could you ask for? A complete partner who listens and can adapt quickly.
Founder Quarter
With a tight budget, he prioritised the essentials. It's well worth the investment.
Founder Jayprod
We spent hours on Canva trying to do our branding. In the end, we wasted time and didn't test our product enough. This helped us see things more clearly and allowed us to move forward with more critical tasks.
Digital Content Creator
Whether it's branding, digital strategy, or content creation, Maxime is responsive and has good vibes, making every collaboration enjoyable. What more could you ask for? A complete partner who listens and can adapt quickly.
Founder Quarter
With a tight budget, he prioritised the essentials. It's well worth the investment.
Founder Jayprod
We spent hours on Canva trying to do our branding. In the end, we wasted time and didn't test our product enough. This helped us see things more clearly and allowed us to move forward with more critical tasks.
Digital Content Creator
Whether it's branding, digital strategy, or content creation, Maxime is responsive and has good vibes, making every collaboration enjoyable. What more could you ask for? A complete partner who listens and can adapt quickly.
Founder Quarter
With a tight budget, he prioritised the essentials. It's well worth the investment.
What Brand Partner™ includes…
A 2-hour strategy workshop to lay your brand foundations and know exactly how to sell yourself against competitors
Your complete visual identity and ready-to-use brand guidelines, so your communication stays consistent
Social media templates and a ready-to-use pitch deck, so you stop redoing your slides 50 times
Unlimited Notion access to all your files, plus my direct line so you're never stuck
My direct support for 2 months, with 2 rounds of changes to get it right
What Brand Partner™ doesn't include…
Building or redesigning your whole website
A community manager running your social media every day
Endless changes because you change your mind every week
Photo or video shoots for your materials
A magic formula that gets clients to sign without you working on your pitch
Brand Partner™
Limited offerThe design service that takes your brand off your mind for 5 years. On top of that:
A complete brand audit and a 2-hour strategy workshop (real value €1,400)
My direct line 7 days a week during the mission and for 30 days after delivery (real value €300)
A pro design tool stack (real value €900)
Pitch deck and social media post templates (real value €1,800)
Lifetime Notion access to all your deliverables (real value €600)
Total value: €5,000
Usual price: €3,500
Offer valid for:
The old way vs. Brand Partner™
Criteria | The old way | Recommended With Brand Partner™ |
|---|---|---|
| Time spent | 40 to 60 hours a month on Canva instead of building your product. | 5.5 hours of meetings for a strong brand, ready for your launch. |
| Credibility | An identity and deck that look like a student project. | A professional identity that builds trust. |
| Differentiation | No way to stand out. You compete on features alone. | A positioning that leaves an impression. |
| Quality | Free templates stitched together. | A solid identity system: guidelines, logos, colors, typography and custom templates, ready for launch. |
| Autonomy afterwards | Ongoing reliance on design tools you never really master. | Every file delivered, plus a handover so you can manage on your own. |
| Strategy | Kicking the can down the road: "we'll see later". | Brand foundations (vision, mission, values) that guide all your choices. |
| Result | 50 hours a month lost on design for 6 months: 300 hours you didn't spend building your product and closing your first clients. | Structured support that delivers a strong identity and gives you the confidence to pitch and close. |
Time spent
40 to 60 hours a month on Canva instead of building your product.
5.5 hours of meetings for a strong brand, ready for your launch.
Credibility
An identity and deck that look like a student project.
A professional identity that builds trust.
Differentiation
No way to stand out. You compete on features alone.
A positioning that leaves an impression.
Quality
Free templates stitched together.
A solid identity system: guidelines, logos, colors, typography and custom templates, ready for launch.
Autonomy afterwards
Ongoing reliance on design tools you never really master.
Every file delivered, plus a handover so you can manage on your own.
Strategy
Kicking the can down the road: "we'll see later".
Brand foundations (vision, mission, values) that guide all your choices.
Result
50 hours a month lost on design for 6 months: 300 hours you didn't spend building your product and closing your first clients.
Structured support that delivers a strong identity and gives you the confidence to pitch and close.
Frequently asked questions.
Yes. We agree on a schedule that suits your cash flow. Payment by direct debit, invoices by email.
You can stop whenever you like, but the total cost isn't refunded. If you pay in installments, payments continue to the end. I'm as committed as you are.
Yes, you have my direct line. We can talk on the phone when I'm free, or over WhatsApp or email. I reply quickly.
No, as long as it doesn't get in the way of what we do together. Some clients even bring their team to the sessions.
Yes. Your co-founder, your CMO, whoever you like. It makes for richer discussions.
I give you my expert opinion and my recommendations. What you do next is up to you, but if it doesn't work, that won't be on me.
Yes. I'm bilingual and run the whole process in English. All deliverables can be in English.
I adapt the work to your industry's constraints. We identify them in phase 1 so the identity is compliant and still distinctive.
No. I don't design standalone logos without strategy. If you want a symbol in 48 hours, Fiverr is the place. That's not what I offer.
Not at all. That's exactly what the workshops and moodboards are for. I'll guide you to what suits you, no references needed.
Even without direct competitors, there are alternatives and substitutes. The analysis looks at everything that could stop prospects from choosing you.
Yes. Phase 1 includes detailed audience profiles. If you're starting from scratch, we build them together in the workshop.
No. A professional identity makes you more credible, but it doesn't guarantee a raise. That depends on your product, your market and your pitch.
The identity is designed to scale: a consistent system with clear rules that you can apply to new materials as you go.
One goal: a brand that sets you apart.
Get in touch to talk about your project and see whether Brand Partner™ is right for you.