Hey, I’m Maxime Breynat.

I help product teams ship 2x faster by building a design system they actually use.

I'm a designer who solves brand problems pragmatically.

I'm the designer who reads spreadsheets and the marketer who cares about typography. For years I've been showing that design and data work together.

I create brand identities people love and that actually sell. A good-looking brand also has to perform.

In 5 years, I've explored brand design from every angle.

01 · Childhood
I've been doing brand design since I was a kid.
- A family of professional dancers: I made websites, logos and posters for their shows.
- I was designing visual identities before I knew the word "branding".
- I learned that design with impact comes from creativity meeting business strategy.
02 · Studies
I worked at France's best Junior-Entreprise.
- Brand designer for clients during my studies.
- I learned to deliver on quality and on time.
03 · Kinome
I tried growth marketing in an early-stage SaaS startup.
- B2B Facebook Ads campaigns with A/B testing at Kinome.
- Dozens of conversion-focused pieces of content.
- Strategic partnerships set up.
04 · ENGIE
I led the adoption of a design system in an international group.
- 412% growth: from 179 to 916+ users across 30 ENGIE entities.
- 100+ projects adopting it, with brand consistency at scale.
- 20+ events and training sessions, rated 8.9/10.
- An ambassador program with 20+ ambassadors recruited.
- Public documentation on engie.design, now the group's reference.
05 · Today
I founded Collectif Riviera to deliver brand identities with impact.
- €29,000 in revenue within a few months.
- 726% more Instagram reach for hospitality clients.
- 183% organic follower growth by tracking creative performance.
- 15+ freelancers recruited and coordinated on custom projects.
- 30% shorter timelines thanks to standardized processes.

In numbers

members in the community of Fluid, ENGIE’s design system: 916+
satisfaction across 20+ events and training sessions: 8.9/10
projects adopted the design system: 100+
freelancers recruited at Collectif Riviera: 15+

In 5 years, I've done things I once thought were out of reach.

Founded a mentoring platform for entrepreneurs, which got incubated.
Became a design teacher at Web School Factory at 28.
Led the Friends of Figma Marseille chapter, 71+ members.
Co-wrote a book with other experts, the "Practical Guide to Communities".
Earned the trust of established clients: ENGIE, Figma, OvinAlp, EDF…

16+ companies have trusted me with their brand

Your brand?Describe your project in a minute.

What they say

Companies and creative teams I've worked with

“Maxime has the ability to connect logic with the fuzzy. He brings creative visualizations to life by merging intuitiveness and simplicity. His openness to cultures and the ability to play well with the team makes him an invaluable asset to creative teams.”
Abhik D.
Strategist, DY Works
“One word to describe Maxime's work: "Superb". I never could have imagined that such a simple logo would have so much impact. My partner and the other project stakeholders were very satisfied with the result.”
Muriel M.
Founder, Kalimaât
“Maxime is hardworking, creative, and has an exceptional ability to work as part of a team. He communicates creative ideas across different languages clearly and effectively. I can only recommend Maxime in the highest terms.”
Philipp S.
Area Sales Director, Blanke GmbH & Co.
“Maxime guided me through creating my new Pilates Reformer studio and the result was perfect. He demonstrated excellent listening skills and remarkable attention to detail in the logo design. My clients absolutely love it.”
Laetitia B.
Founder, Esprit Pilates
“Maxime has been supporting me for years with the brand and communication strategy for my dance school. The visual identity has been in use for 5 years now, both physically and digitally, and has helped us achieve a 75% increase in new members.”
Véronique B.
Founder, Studio VDanse
“Maxime managed the video shoot with one of our clients, the result was excellent. The quality of the deliverables satisfied both management and our sales team, we are delighted to have been able to collaborate with him.”
Nathalie D.
Communications Director, OvinAlp
“Whether it's branding, digital strategy, or content creation, Maxime is responsive and has good vibes, making every collaboration enjoyable. What more could you ask for? A complete partner who listens and can adapt quickly.”
Thomas B.
Digital Content Creator, Freelance