Guides
Practical guides on design systems, tokens and DesignOps, written from the field. No theory for its own sake: what works, in what order, and the costly mistakes.
Design tokens: a practical three-tier guide
What a design token is, why to organise tokens in three tiers (reference, system, component), how to name them and wire them into Figma and code.
8 min read
Starting a design system from scratch: where to begin
Do you need a design system, and how to start one without spending six months on it: interface audit, tokens, first components, documentation, minimal governance, measurement.
7 min read
DesignOps: what it is, and where to start
DesignOps explained simply: what it is for, what it is not, its three workstreams (tools, process, community), how to measure adoption and a 90-day plan.
7 min read
Design token generator
The free tool that goes with these guides: your three-tier tokens, from one colour.
Open the tool