Esprit Pilates
Year2024
ServiceBrand Identity
Esprit Pilates needed a premium brand identity to differentiate from generic wellness competitors. I developed the "female samurai” concept through strategic workshops, positioning Pilates Reformer as a feminine martial art. The geometric logo symbolizes Mediterranean waves, balance, and spiritual alignment. This empowering identity transformed the founder's motivation and established a distinctive premium positioning in the saturated Pilates Reformer market.
