Corebond
Year2021
ServiceBrand Identity
Corebond challenged France's cultural taboo around entrepreneurial failure by creating the first platform for entrepreneur resilience and community support. With 77% of French entrepreneurs failing within 5 years, I developed a bold brand identity combining research-driven color psychology with accessible design principles. The strategic yellow-black palette visually reconciled failure and success, contributing to the startup's incubator acceptance and successful platform launch.
